<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/honestly-evaluating-your-lead-management-program-1″ title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper10.jpg?t=1506987404044″ alt=”Honestly Evaluating your Lead Management Program” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p>You’re practicing an inbound approach and you’re seeing an increase in lead flow, bravo! Now it’s time to take an honest look at your lead management strategy and recognise where it could be improved.</p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&amp;k=14&amp;r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fhonestly-evaluating-your-lead-management-program-1&amp;bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/marketing-analytics-your-new-best-friend-1″ title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper5_MAnalytics.jpg?t=1506987404044″ alt=”Marketing Analytics: Your New Best Friend” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p>Customers have two main points of value: the revenue gained from their purchase, and the data they give you about purchase behaviour. This data allows you to tailor your marketing analytics efforts so you can set up your software to predict and respond to any similar future behaviour by other prospects.</p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&amp;k=14&amp;r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fmarketing-analytics-your-new-best-friend-1&amp;bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/how-to-make-social-advertising-work-for-you” title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper6_SocialAd.jpg?t=1506987404044″ alt=”How To Make Social Advertising Work For You” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p>Social advertising is no different than any other form of advertising: it works best when you focus your efforts. This means that target markets, buyer personas and clearly defined segments are critical. You can launch your latest campaign on every social network with over a million users, but there is still no guarantee that the right people will see it, so if you want a successful social advertising campaign you need to start with specific segments.&nbsp;</p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&amp;k=14&amp;r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fhow-to-make-social-advertising-work-for-you&amp;bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/use-customer-experience-to-elevate-your-organisation-above-the-competition” title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper9_CExperience.jpg?t=1506987404044″ alt=”Use Customer Experience to Elevate your Organisation Above Competition” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p>You can be an amazing marketer doing a great job driving traffic to your website or generating new leads for the sales team, but even the best marketers can be derailed by poor customer experience issues. The problem is, most marketing funnels involve the customer visiting your website at some point. For inbound marketing to work properly, there should be plenty of content and resources for that customer to find upon visiting your site, and those will be used to convince the lead to progress through the buying cycle until they commit to purchasing. Unfortunately, a chain is only as strong as its weakest link, and customer experience is often lacking.</p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&amp;k=14&amp;r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fuse-customer-experience-to-elevate-your-organisation-above-the-competition&amp;bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/email-marketing-and-teamwork” title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper8_Email.jpg?t=1506987404044″ alt=”Email Marketing and Teamwork” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p>Email marketing isn’t going anywhere, but it’s most effective when used as part of a multichannel approach. By using several different channels to reach customers, marketers are able to leverage the unique strengths of each particular channel, reaching people at precisely those moments that matter most in their buying process. Furthermore, they can do it via the strongest channel for getting their message across to that specific individual.</p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&amp;k=14&amp;r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Femail-marketing-and-teamwork&amp;bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>