<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/youve-got-the-customer-journey-all-wrong” title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper4_CJourney.jpg?t=1506987404044″ alt=”You’ve got the Customer Journey all Wrong” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p><span>The customer journey is a valuable tool, but only if you’re using it right. The truth is, popular illustrations of what a typical customer journey looks like are totally inaccurate. They’re not linear, they don’t always progress forward, and you don’t often encounter a lead that discovers you at the first stage in their buying process.</span></p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&amp;k=14&amp;r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fyouve-got-the-customer-journey-all-wrong&amp;bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/how-to-harness-analytics-for-strategic-marketing-growth-1″ title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper14.jpg?t=1506987404044″ alt=”How to Harness Analytics for Strategic Marketing Growth” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p><span style=”font-size: 16px; color: black; font-family: arial, helvetica, sans-serif;”>Customer data shouldn’t be siloed any more than your marketing team should be. Modern marketing is encompassed by easily accessible, interconnected information which can be used to develop and improve strategic approaches. Unfortunately, not all digital marketing software is created equal, so it’s important to find a platform without siloed data that is able to leverage its network of information across all channels. By tapping into multiple viewpoints on each customer and segment, you can reveal strengths, weaknesses and opportunities that would otherwise be difficult to find.</span></p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&amp;k=14&amp;r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fhow-to-harness-analytics-for-strategic-marketing-growth-1&amp;bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/the-most-powerful-part-of-marketing-automation-isnt-automation-1″ title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper13.jpg?t=1506987404044″ alt=”The Most Powerful Part of Marketing Automation Isn’t Automation” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p>The most powerful part of marketing automation isn’t automation, it’s the ability to track and react to customer behaviour. An underlying, interconnected database is what makes this possible. Automating facilitates one-to-one personalisation in a scalable way, but that isn’t the core value. With the ability to monitor and respond to behaviour comes the chance to build predictive models and understand trends in the buying cycle. This helps marketers evolve as patterns and opportunities reveal themselves through this wealth of data.</p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&amp;k=14&amp;r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fthe-most-powerful-part-of-marketing-automation-isnt-automation-1&amp;bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/why-real-time-data-is-so-crucial” title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper12.jpg?t=1506987404044″ alt=”Why Real-time Data is so Crucial” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p>The automated nature of modern marketing software makes scalable personalisation (and, by extension, relevance) an achievable milestone. Data is the driver of that capability, which means the software is only as powerful as the information that feeds it. In this world of the ‘always on’ customer, timing is everything. Reaching people at pivotal points in their buying process is the key to influencing their purchase decision. The buying process is getting progressively shorter, so organisations need to prioritise more immediate forms of data access if they expect to meet these timing standards.</p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&amp;k=14&amp;r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fwhy-real-time-data-is-so-crucial&amp;bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/why-integrated-systems-are-key-to-strategic-marketing-growth-1″ title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper11.jpg?t=1506987404044″ alt=”Why Integrated Systems are Key to Strategic Marketing Growth” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p>If you want to grow you need to put together a strategy, and integrated systems should be the underlying network you build that strategy with. Without integrated systems, even evaluating your current performance is difficult and inaccurate.</p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&amp;k=14&amp;r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fwhy-integrated-systems-are-key-to-strategic-marketing-growth-1&amp;bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>