Why Real-time Data is so Crucial
<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/why-real-time-data-is-so-crucial” title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper12.jpg?t=1506987404044″ alt=”Why Real-time Data is so Crucial” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p>The automated nature of modern marketing software makes scalable personalisation (and, by extension, relevance) an achievable milestone. Data is the driver of that capability, which means the software is only as powerful as the information that feeds it. In this world of the ‘always on’ customer, timing is everything. Reaching people at pivotal points in their buying process is the key to influencing their purchase decision. The buying process is getting progressively shorter, so organisations need to prioritise more immediate forms of data access if they expect to meet these timing standards.</p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&k=14&r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fwhy-real-time-data-is-so-crucial&bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>Trackback from your site.