The Most Powerful Part of Marketing Automation Isn’t Automation
<div class=”hs-featured-image-wrapper”> <a href=”http://www.engagedigital.com.au/blog/the-most-powerful-part-of-marketing-automation-isnt-automation-1″ title=”” class=”hs-featured-image-link”> <img src=”http://www.engagedigital.com.au/hubfs/Blog_Images/Whitepaper13.jpg?t=1506987404044″ alt=”The Most Powerful Part of Marketing Automation Isn’t Automation” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a> </div> <p>The most powerful part of marketing automation isn’t automation, it’s the ability to track and react to customer behaviour. An underlying, interconnected database is what makes this possible. Automating facilitates one-to-one personalisation in a scalable way, but that isn’t the core value. With the ability to monitor and respond to behaviour comes the chance to build predictive models and understand trends in the buying cycle. This helps marketers evolve as patterns and opportunities reveal themselves through this wealth of data.</p> <img src=”https://track.hubspot.com/__ptq.gif?a=479517&k=14&r=http%3A%2F%2Fwww.engagedigital.com.au%2Fblog%2Fthe-most-powerful-part-of-marketing-automation-isnt-automation-1&bu=http%253A%252F%252Fwww.engagedigital.com.au%252Fblog&bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>Trackback from your site.